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Strategic marketing problems : cases and comments Roger A. Kerin [and] Robert A. Peterson

.Icludes bibiographies and tables.

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Penerbit Boston Allyn & Bacon.,
Edisi 4th ed
Subjek Marketing management
Marketing strategy
Case studies
ISBN/ISSN 205103322
Klasifikasi -
Deskripsi Fisik xv, charts, diagrs., ill. 24 cm..
Info Detail Spesifik -
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