Gaya APA
Pride, William M., Lamb, Charles W.. (1987).
Marketing cases instructor's manual Charles W. Lamb, O.C. Ferrell and William M. Pride (3rd ed).
Boston:
Houghton Mifflin.
Gaya Chicago
Pride, William M., Lamb, Charles W..
Marketing cases instructor's manual Charles W. Lamb, O.C. Ferrell and William M. Pride.
3rd ed
Boston:
Houghton Mifflin,
1987.
Text.
Gaya MLA
Pride, William M., Lamb, Charles W..
Marketing cases instructor's manual Charles W. Lamb, O.C. Ferrell and William M. Pride.
3rd ed
Boston:
Houghton Mifflin,
1987.
Text.
Gaya Turabian
Pride, William M., Lamb, Charles W..
Marketing cases instructor's manual Charles W. Lamb, O.C. Ferrell and William M. Pride.
3rd ed
Boston:
Houghton Mifflin,
1987.
Print.