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Strategic brand management : building, measuring, and managing brand equity
Includes bibliographies & index
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.827 KEL s | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Harlow: Pearson Education 2013 |
|---|---|
| Edisi | 4th ed |
| Subjek | Management Brand equity Brand strategy Brand name |
| ISBN/ISSN | 9780273779414 |
| Klasifikasi | - |
| Deskripsi Fisik | 590 p. ; ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |