Gaya APA

McCarthy, E. Jerome, Perreault, William D.. (1994). Essentials of marketing : a global McCarthy and William D. Perreault (6th ed). Burr Ridge: Irwin.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D.. Essentials of marketing : a global McCarthy and William D. Perreault. 6th ed Burr Ridge: Irwin, 1994. Text.

Gaya MLA

McCarthy, E. Jerome, Perreault, William D.. Essentials of marketing : a global McCarthy and William D. Perreault. 6th ed Burr Ridge: Irwin, 1994. Text.

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D.. Essentials of marketing : a global McCarthy and William D. Perreault. 6th ed Burr Ridge: Irwin, 1994. Print.