Gaya APA

Lovelock, Christopher, Wirtz, Jochen. (2011). Services marketing : people, technology, strategy (7th ed). Upper Saddle River: Pearson Education.

Gaya Chicago

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 7th ed Upper Saddle River: Pearson Education, 2011. Text.

Gaya MLA

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 7th ed Upper Saddle River: Pearson Education, 2011. Text.

Gaya Turabian

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 7th ed Upper Saddle River: Pearson Education, 2011. Print.