Text

Marketing management : a strategic approach with a global orientation Harper W. Boyd, Orville C. Walker and Jean-Claude Larrenche

Boyd, Harper W. - ; Walkerr, Orville C. - ; Larrenche, Jean-Claude - ;

Includes bibliographies, index and tables.

Ketersediaan

Call Number	Location	Available
658.8 BOY m	PSB lt.1 - B. Penunjang	3

Penerbit	Chicago: Irwin 1995
Edisi	2nd ed
Subjek	Strategic management Marketing management Decision making Marketing strategy
ISBN/ISSN	256125767
Klasifikasi	-
Deskripsi Fisik	xvi, 555 p. diagrs. 26 cm.
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data