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Service management and marketing : managing the moments of truth in service competition Chritian Gronroos

Includes index and tables

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Penerbit Lexington Lexington Books.,
Edisi -
Subjek Marketing
Service industries
ISBN/ISSN 669200352
Klasifikasi -
Deskripsi Fisik xxii, 298 p diagrs 25 cm.
Info Detail Spesifik -
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