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Penerapan strategi bundling pada industri televisi berlangganan di Indonesia : analisa profitabilitas dan dampaknya terhadap welfare masyarakat
Five players in the national Pay-TV Industry are tightening the competition with the execution of their own marketing strategies. The most common strategy to win the subscribers-snatch-away competition is the bundling strategy ?offering one deal for two or more products. Pay-TV Industry in Indonesia implements this strategy in three ways: Channel Bundling ?offering channels not individually but together in a package; Package Bundling ? offering an extended package which require the basic package to be bought formerly; and Product Bundling ?combining another product outside the Pay-TV product, such as an internet connection, together with the Pay-TV product. Each of them has their own profitability and of course an impact towards social welfare. How profitable are those bundling strategy implementation in the Indonesian Pay-TV Industry? And what are the impacts towards social welfare? These two questions are what the writer is goingto answer in this paper.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6171 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Ekonomi, Fakultas Ekonomi Universitas Indonesia 2008 |
|---|---|
| Edisi | - |
| Subjek | Industrial economics Social welfare Broadcasting industry Oligopolies Bundling |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xi, 115 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |