Image of Penerapan strategi bundling pada industri televisi berlangganan di Indonesia : analisa profitabilitas dan dampaknya terhadap welfare masyarakat

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Penerapan strategi bundling pada industri televisi berlangganan di Indonesia : analisa profitabilitas dan dampaknya terhadap welfare masyarakat

Five players in the national Pay-TV Industry are tightening the competition with the execution of their own marketing strategies. The most common strategy to win the subscribers-snatch-away competition is the bundling strategy ?offering one deal for two or more products. Pay-TV Industry in Indonesia implements this strategy in three ways: Channel Bundling ?offering channels not individually but together in a package; Package Bundling ? offering an extended package which require the basic package to be bought formerly; and Product Bundling ?combining another product outside the Pay-TV product, such as an internet connection, together with the Pay-TV product. Each of them has their own profitability and of course an impact towards social welfare. How profitable are those bundling strategy implementation in the Indonesian Pay-TV Industry? And what are the impacts towards social welfare? These two questions are what the writer is goingto answer in this paper.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6171PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Ilmu Ekonomi, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Industrial economics
Social welfare
Broadcasting industry
Oligopolies
Bundling
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xi, 115 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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