Gaya APA

Cespedes, Frank V.. (1995). Concurrent marketing : integrating product, sales, and service Frank V. Cespedes . Boston: Harvard Business School.

Gaya Chicago

Cespedes, Frank V.. Concurrent marketing : integrating product, sales, and service Frank V. Cespedes. Boston: Harvard Business School, 1995. Text.

Gaya MLA

Cespedes, Frank V.. Concurrent marketing : integrating product, sales, and service Frank V. Cespedes. Boston: Harvard Business School, 1995. Text.

Gaya Turabian

Cespedes, Frank V.. Concurrent marketing : integrating product, sales, and service Frank V. Cespedes. Boston: Harvard Business School, 1995. Print.