Text
Managing brand equity capitalizing on the value of a brand name David A. Aaker
Includes indexes
Call Number | Location | Available |
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658.827 AAK m | PSB lt.1 - B. Penunjang | 1 |
Penerbit | New York The Free Press., |
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Edisi | - |
Subjek | Trade marks Product Brands names |
ISBN/ISSN | 29001013 |
Klasifikasi | - |
Deskripsi Fisik | xiii, 299 p. graphics, diagrs., ill. 25 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |