Text
Strategic brand management : new approaches to creating and evaluating brand equity Jean-Noel Kapferer
Includes index and tables
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8343 KAP s | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | New York: The Free Press 1992 |
|---|---|
| Edisi | - |
| Subjek | Management Brand names |
| ISBN/ISSN | 29170451 |
| Klasifikasi | - |
| Deskripsi Fisik | v, 341 p. diagr, graphics. 24 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |