Gaya APA

Rao, Vithala R., Steckel, Joel H.. (1995). The new science of marketing state -of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao and Joel H. Steckel . Chicago: Irwin.

Gaya Chicago

Rao, Vithala R., Steckel, Joel H.. The new science of marketing state -of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao and Joel H. Steckel. Chicago: Irwin, 1995. Text.

Gaya MLA

Rao, Vithala R., Steckel, Joel H.. The new science of marketing state -of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao and Joel H. Steckel. Chicago: Irwin, 1995. Text.

Gaya Turabian

Rao, Vithala R., Steckel, Joel H.. The new science of marketing state -of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao and Joel H. Steckel. Chicago: Irwin, 1995. Print.