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Analisis proses indentifikasi konsumen dan intensi pembelian dalam multi level marketing : Studi kasus PT Amindoway Jaya (AMWAY)
The focus of this research is consumer identification process to their MLM organization. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive (descriptive) research. This research shows that the most influential factor to create consumer identification process is Identity Distinctiveness, the extent of which consumer see differentiation with other MLM organization. This consumer identification process will influence most to Consumer Recruitment and Loyalty, the extent of which consumer will enhance their purchase intention, measured by higher value and frequency of purchase; consumer will also recommend the product from MLM organization. Key words: MLM, identification process, purchase intention.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6335 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2008 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Purchasing Multi level marketing Consumer indentification MLM |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xviii, 111 p. , 40 p. : diagr. , il. ; 30 cm & lamp. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |