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Analisa perbandingan antara iklan bersambung dan ikaln berbeda cerita dalam membentuk persepsi pemirsa : (Studi kasus Iklan bersambung tango dan iklan berbeda cerita Gery Salut)
The primary objective of this study is to indicate differences level of viewers? perception to different execution of ads, Continuity?s Ad and Different Stories? Ad, and how variables that formed viewer?s perception give influences to each other. This study took 105 people to be its respondent. The sample was chosen with convenience sampling. A model of Information-processing was used to see how the perception formed. The study will analyzed some of variables such as, Exposure, Attention, Comprehension, Perception, Involvement, and Memory. The analytical results indicate that the forming of variable perception and the level of influence between variables are different in each of execution.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6336 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2007 |
|---|---|
| Edisi | - |
| Subjek | Promotion Marketing communication Advertising Consumer perception |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 116 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |