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Analisis dan indentifikasi tanda-tanda lingkungan pameran yang mempengaruhi hubungan emosi, kepuasan, dan kesetiaan pengunjung : Studi kasus the 10 th Jakarta International handicraft trade fair (Ina Craft 2008)
This study was prepared by Maria Christina Hartanti to fulfill her obligation in her study at Faculty of Economics, University of Indonesia. Linking the cues of exhibition environment, patron emotions, satisfaction, and loyalty in a theoretical model, this study is an on-site survey of more than 330 visitors attending an international exhibition (INACRAFT 2008 in Jakarta, Indonesia) to test the theory that has adapted from one of the international business journal. From all over tourism objects, there is one other alternative object called special events, such as MICE (Meeting, Incentive, Convention, Exhibition), which has their own captivation given that their unique attraction as an experiential event can create a distinct feeling (emotion) to them who has experienced it. International scale events involving tremendous amounts and large scale of marketing rather than smaller scale events, like national or local events. The potential economic impact in this sector has larger effects to the community because of the direct and indirect expenditures made by consumers around the event area. This is why the tourism sector could generate new unique business opportunities to the community, and it makes tourism business more important. What is the important condition to be managed in an international event, is the question that come up with this study. Researcher will answer this problem in consumer perspective. With a bit adaptation from the last journal, this study also identified seven dimensions representing exhibition environment? cues, which are program content, staff, facility, food, exhibitors? product, convenience, and information, and examined how these cues influence patron emotions, satisfaction, and, in turn, loyalty. In particular, based on an environmental psychology theory, the study supports an important role for emotion in explaining exhibition consumer outcomes. This is demonstrating that visitors jugde a exhibition environment along seven exhibition environment cues and that these jugdements drive subsequent emotions and behavioral intentions. Overall, the results of the study suggest that controllable environmental characteristics, such as planned program content, facility availability and quality, exhibitors? product perception, and convenience, affect patron emotions including consumer satisfaction, and these emotions mediate the impact of the exhibition environment on satisfaction to the exhibition itself. However, only satisfaction whose could mediate the impact of the exhibition environment on the loyalty, not the emotions (positive/negative). However, we could not ignoring the role of patrons? emotions in a view of the fact that they have direct effects in patrons? satisfaction. Finally, exhibition planners and managers should develop and maintain those dimensions so that would create a positive experience (to increase the positive emotions and decrease the negative effects) and to increase the patrons? satisfaction, which will increase the patrons? loyalty to the event itself.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6338 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia., 2009 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Counsumer research Exhibitions Consumer satisfactionConsumer loyalty |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 223 p. : diagr. , il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |