Studi pemilihan merek rokok varian methol oleh konsumen rokok wanita di Universitas Indonesia

Deskripsi

This research tells about woman?s brand preferences study of cigarette?s menthol variant. This study takes sample on women smokers at UI. Using the factor, regression and correlation analysis, this research find [1] there are quite strong correlation, significant, and having same direction between brand association and attribute preference?s variable. [2] Through this study we also find quite strong correlation, significant, and having same direction between customer satisfactions and attitude preference?s variable. [3] This research also finds strong correlation, significant and having same direction between attribute and attitude preference?s variable toward customer?s brand preferences.Ada tabel