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Analisis pengaruh promosi penjualan di dalam toko terhadap product trial pada konsumen Hypermarket
This thesis examines nfluences in-store promotion toward product trial. It‟s based on competitiveness between brands that sell inside the store. In which, from it we can see how hypermarket‟s consumer have influenced by sales promotion tools to do product trial. This research is a quantitative research that done to who has been shopping in hypermarkets at Jabodetabek area by using reliability tes, factor analysis, multiple regression, and multiple regression with dummy variables. The result shows that purchase with purchase and discount promo have not influencing product trial, but free sample, bonus pack, and in-store display promo have been influencing consumer to do trial products.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6343 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Sales promotion Hypermarkets Product trial |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 83 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |