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Pengaruh materialisme terhadap environment belief, environment concern dan environment responsible behavior
This research is about the effect of materialism on environment belief, environment concern and environmentally responsible behavior. Based on the research of Palupi (2005), materialism is already became a building block desires in Indonesian society. Jones (1987 in kilbourne, 2007) refers that if materialism has already became a part of society culture, the people of that society will encourage materialism as their consumption mode. As a consequences, people who really materialistic will only found a little reason to change their behavior become more environment friendly. The result of regression analysis show that materialism is has an effect on environment belief of person. Environment belief has a positive effect on environment concern and environment concern has a positive effect on environmentally responsible behavior.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6345 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia., 2009 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Consumer research Consumer behaviour Environment Materialism |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | ix, 81 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |