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Perilaku belanja remaja di mall melalui pandangan sosialisasi konsumen
The focus of this study is the teenagers shopping behavior at mall which includes mall criterion, objective, motivation dan benefits to mall, activities, type of products purchased, purchased decision, spending level, time and frequency to mall which were examined through consumer socialization perspective. This research is qualitative exploratory descriptive. The result of this study shows teenagers shopping behavior creates a specific pattern. The researcher suggests the next research should concern more about socialization variabels. The limitation on this research make the research can not be generalized dan implicated on general teenagers shopping behavior.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6347 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Supermarkets Buy or make decisions Teonagers |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xi, 106 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |