Image of Perilaku belanja remaja di mall melalui pandangan sosialisasi konsumen

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Perilaku belanja remaja di mall melalui pandangan sosialisasi konsumen

The focus of this study is the teenagers shopping behavior at mall which includes mall criterion, objective, motivation dan benefits to mall, activities, type of products purchased, purchased decision, spending level, time and frequency to mall which were examined through consumer socialization perspective. This research is qualitative exploratory descriptive. The result of this study shows teenagers shopping behavior creates a specific pattern. The researcher suggests the next research should concern more about socialization variabels. The limitation on this research make the research can not be generalized dan implicated on general teenagers shopping behavior.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6347PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer behaviour
Supermarkets
Buy or make decisions
Teonagers
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xi, 106 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data