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The focus of this study is designing Balanced Scorecard as strategic management system and performance measurement system in a packged tea company in Indonesia. The purpose of this study is to design strategy based on internal and external factor PT X, to describe that strategy by Strategy Maps and evaluate strategy by Balanced Scorecard. This research is qualitative descriptive interpretive with analysis of PT X data. The researcher suggests that PT X have strong position in growth market, then market development strategy is quite suitable, and Balanced Scorecard include financial and nonfinancial performance.Ada tabel
Call Number | Location | Available |
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6355 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok: Departemen Akuntansi, Fakultas Ekonomi Universitas Indonesia 2009 |
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Edisi | - |
Subjek | Strategic management Performance measurement Balanced scorecard Tea industry Strategic maps |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xiii, 125 p. : il. 30 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |