Analisis komunikasi bisnis atas aktivitas penjualan personel PT Trafoindo Prima Perkasa

Deskripsi

The focus of this study is business communication aspect implemented by personal selling on Marketing Division in PT. Trafoindo Prima Perkasa and finding the gap between it and the academic theories. Knowing this will allow the company to identify changes should be made to improve it?s business communication. This study is qualitative by means of observation and interview. Which had been done on 2,5 months period of author?s internship program in the company. This internship report some of it suggests that the company should make formal guidance for the making process of quotation letter; upgrade software application technology for helping this letter?s creation process; increase the number of supporting salesforce involves in it. Ada tabel