Siklus promosi penjualan PT Toyota astra motor

Deskripsi

Nowadays, sales promotion is very important for many companies, espcesialy for Manufacture Company. Toyota as one of the biggest manufacture company in Indonesia also does the sales promotion for their customer and their salesperson. Using desk research and organizational input methods, there are 4 (four) steps which PT Toyota Astra Motor (TAM) do to build the sales promotion. Start from developing promotion activities, developing budget, action, and evaluation. Those four steps have their own adventages and disadvantages compare to critical framework and other companies?s sales promotion. In the future, TAM can do more attractive sales promotion activities that could satisfy their customers.Ada tabel