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Siklus promosi penjualan PT Toyota astra motor
Nowadays, sales promotion is very important for many companies, espcesialy for Manufacture Company. Toyota as one of the biggest manufacture company in Indonesia also does the sales promotion for their customer and their salesperson. Using desk research and organizational input methods, there are 4 (four) steps which PT Toyota Astra Motor (TAM) do to build the sales promotion. Start from developing promotion activities, developing budget, action, and evaluation. Those four steps have their own adventages and disadvantages compare to critical framework and other companies?s sales promotion. In the future, TAM can do more attractive sales promotion activities that could satisfy their customers.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6408 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Budgeting Motor Cycle industry Sales promotion Evaluation |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 65 p. , 13 p. : diagr. , il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |