Gaya APA
Cravens, David W., Lamb, Charles W.. (1996).
Strategic marketing management cases David W. Cravens, Charles W. Lamb and Victoria L. Coittenden (5th ed).
Chicago:
Irwin.
Gaya Chicago
Cravens, David W., Lamb, Charles W..
Strategic marketing management cases David W. Cravens, Charles W. Lamb and Victoria L. Coittenden.
5th ed
Chicago:
Irwin,
1996.
Text.
Gaya MLA
Cravens, David W., Lamb, Charles W..
Strategic marketing management cases David W. Cravens, Charles W. Lamb and Victoria L. Coittenden.
5th ed
Chicago:
Irwin,
1996.
Text.
Gaya Turabian
Cravens, David W., Lamb, Charles W..
Strategic marketing management cases David W. Cravens, Charles W. Lamb and Victoria L. Coittenden.
5th ed
Chicago:
Irwin,
1996.
Print.