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Sistematika riset ICSI - 2007

This final report focused on process and activities done in the research of ICSI 2007. ICSI is a research conducted to provide information about customer satisfaction in using brands. Research method are said to be good if it follows the systematic method, from identification and definition of problem, hypothesisses approach, testing, and checking, and follow statistical rules. In this report, the actual research and the systematic method are being compared. In this report also include description about the company doing the research. The result are the summary of the actual research process in comparison to systematic method and statistical rulesAda bibliografi & tabel

Ketersediaan

Call NumberLocationAvailable
6416PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brands
Consumer satisfaction
Research methods
Marketing research
Organizational structure
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 87 p. : il ; 30 cm & lamp.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data