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Strategic marketing problems : cases and comments Roger A. Kerin and Robert A. Peterson

Includes bibliographies and index.

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Penerbit Upper Saddle River Prentice Hall.,
Edisi 8th ed
Subjek Marketing management
Marketing strategy
Case studies
ISBN/ISSN 136493025
Klasifikasi -
Deskripsi Fisik xii, 723 p. ill. 28 cm.
Info Detail Spesifik -
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