Text
Advertising and promotion : an integrated marketing communications perspective George E. Belch [and] Michael A. Belch
Includes index and tables
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 659.1 BEL a | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Boston McGraw Hill., 1998 |
|---|---|
| Edisi | 4th ed. |
| Subjek | Advertising Sales promotion |
| ISBN/ISSN | 256218994 |
| Klasifikasi | - |
| Deskripsi Fisik | xxii, 762 p. diagrs, graphics, ill. 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |