Gaya APA

Myers, John G., Batra, Rajeev. (1996). Advertising management Rajeev Batra, John G. Myers, David A. Aaker (5th ed). Upper Saddle River: Prentice Hall.

Gaya Chicago

Myers, John G., Batra, Rajeev. Advertising management Rajeev Batra, John G. Myers, David A. Aaker. 5th ed Upper Saddle River: Prentice Hall, 1996. Text.

Gaya MLA

Myers, John G., Batra, Rajeev. Advertising management Rajeev Batra, John G. Myers, David A. Aaker. 5th ed Upper Saddle River: Prentice Hall, 1996. Text.

Gaya Turabian

Myers, John G., Batra, Rajeev. Advertising management Rajeev Batra, John G. Myers, David A. Aaker. 5th ed Upper Saddle River: Prentice Hall, 1996. Print.