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Advertising management Rajeev Batra, John G. Myers, David A. Aaker

Includes bibliographies, index and tables

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Penerbit Upper Saddle River Prentice Hall.,
Edisi 5th ed
Subjek Management
Advertising
ISBN/ISSN 013520917X
Klasifikasi -
Deskripsi Fisik xiii, 754 p. graphics, ill. 24 cm
Info Detail Spesifik -
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