Image of Pengaruh country of origin image, product knowledge, product involvement terhadap consumer purchase decision : (studi kasus pada produk mobil dan fast food)

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Pengaruh country of origin image, product knowledge, product involvement terhadap consumer purchase decision : (studi kasus pada produk mobil dan fast food)

This thesis examine the influence of Country of origin image, product knowledge, product involvement to consumer purchase decision. Beside that this thesis also examine the influence of product knowledge and product involvement under different level of involvement. The model itself was tested with data collected from a consumer survey. Data was analyzed using descriptive statistics, including Regresion.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6651PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Purchasing
Consumer choice
Product involvement
Product knowledge
Country of origin image
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 148 p. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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