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Pengaruh country of origin image, product knowledge, product involvement terhadap consumer purchase decision : (studi kasus pada produk mobil dan fast food)
This thesis examine the influence of Country of origin image, product knowledge, product involvement to consumer purchase decision. Beside that this thesis also examine the influence of product knowledge and product involvement under different level of involvement. The model itself was tested with data collected from a consumer survey. Data was analyzed using descriptive statistics, including Regresion.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6651 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Purchasing Consumer choice Product involvement Product knowledge Country of origin image |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 148 p. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |