Hubungan pengetahuan relatif yang dimiliki teman, usia remaja, kerentanan remaja terhadap pengaruh interpersonal teman dengan sikap dan perilaku belanja ritel remaja Jakarta

Deskripsi

The large composition of teenager in society, teenagers? major influence on determining household purchase and their own discretionary purchasing power, make teens become an important market for retailer. Teens? market is important for retailer to keep their profit flow in a dense retail business in Jakarta. Research shows that teens spend more when shopping with their friends. Hopefully, that research can help retailer to establish appropriate strategies to generate profit from teens market.Ada tabel