Image of Hubungan pengetahuan relatif yang dimiliki teman, usia remaja, kerentanan remaja terhadap pengaruh interpersonal teman dengan sikap dan perilaku belanja ritel remaja Jakarta

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Hubungan pengetahuan relatif yang dimiliki teman, usia remaja, kerentanan remaja terhadap pengaruh interpersonal teman dengan sikap dan perilaku belanja ritel remaja Jakarta

The large composition of teenager in society, teenagers? major influence on determining household purchase and their own discretionary purchasing power, make teens become an important market for retailer. Teens? market is important for retailer to keep their profit flow in a dense retail business in Jakarta. Research shows that teens spend more when shopping with their friends. Hopefully, that research can help retailer to establish appropriate strategies to generate profit from teens market.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6667PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Marketing management
Consumer behaviour
Retailing
Teens
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 114 p. : diagr. , il. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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