Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

Text

Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

Zeithaml, Valarie A. - ; Bitner, Mary Jo - ;

Includes bibliographical references and index

Ketersediaan

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Penerbit	Boston McGraw Hill., 2000
Edisi	2nd ed
Subjek	Service marketing Service industries Consumer servicer
ISBN/ISSN	72312211
Klasifikasi	-
Deskripsi Fisik	xxviii, 620 p. ill. 26 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data