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Analisis model perilaku konsumen on-line : studi kasus maskapai penerbangan Airasia (PT. Indonesia Airasia)
The focus of this study is analyzing the construction of on-line consumer behavior models of AirAsia. Service dominates the expanding world economy as never before, and nothing stands still. Technology continues to evolve in dramatic ways. Developments in the internet facilities and broadband mobile communication have spurred many new approaches for a company to decide the best marketing strategy. This research is quantitative descriptive interpretive. The data also collected by some small interviews. The topic of this research is about how brand image, marketing mix, subjective norm, perceived risk, gap of perceived quality influence behavior intention and consumer actual behavior. This research also discusses about the effects of those relationships between variables to the company. The researcher suggests that AirAsia should make some continuous innovations in the marketing plan. Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6669 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Airlines Brand image Marketing mix |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 121 p. : diagr., il. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |