Image of Hubungan faktor-faktor situasional terhadap pembelian di Hypermarket Indonesia : (studi kasus Giant Hypermarket Cabang Lebak Bulus)

Text

Hubungan faktor-faktor situasional terhadap pembelian di Hypermarket Indonesia : (studi kasus Giant Hypermarket Cabang Lebak Bulus)

This thesis examine the relationships of situational factors on shopper?s purchasing outcome in the Indonesian hypermarket. It explores how physical surroundings, social surroundings, temporal perspective, task definition, and antecedent state related to the amount of money spent and number of items purchased. The model itself was tested with data collected from a consumer survey. Data was analyzed using descriptive statistics, including cross tabulation and one way ANOVA. Research results indicate that social surroundings, capture time, shopping trip type, and the way of shopping were factors that significantly related to purchasing outcomes. But, for the other variables have not significantly realationships with the purchasing outcomes.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6670PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Decision making
Consumer research
Purchasing
Hypermarkets
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 91 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data