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Strategi meningkatkan jumlah pengunjung atraksi wisata budaya perkampungan budaya Betawi : implementasi teori pemasaran jasa
This study explain about strategy to increase visitation level of Perkampungan Budaya Betawi cultural-heritage attraction. This study is an implementation of service marketing theory. In service marketing, experiences are final result from service performance supplied by services provider. Good service performance can give satisfaction for customer. Satisfaction perhaps can give positive impact towards repeat purchase and positive word of mouth. But, in the context of cultural-heritage tourism, customer perception about service performance and customer satisfaction related to visitor perception of the site. The study examines five variables; perception of the site, service performance, overall satisfaction, personal characteristics, and visitation pattern afterwards. The study examines variables that have positive influence towards visitation level. The study also examines important factors for visitors. The results indicated that perception of the site and overall satisfaction positively influence visitation pattern afterwards. The results also indicated that the most important dimension of service performance is tangibles. Beside that, the results reveal that there are some important factors increasing service performance; the garden and/or the park contain a large varietyof plants, folklore/history of Betawi delivered, staff are always available when needed, the shop offers a large variety of souvenirs, and transportation to get cultural-heritage attraction place. .
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6672 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia., 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Service marketing Culture Tourisem |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xviii, 126 p., 35 p. : diagr., il. ; 30 cm & lamp. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |