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Pengaruh service quality perception terhadap customer satisfaction dan behavioral intentions studi kasus : SPBU Shell

Ni Nyoman Yulistiani Asmarani - ; Karta Adiwijaya (Pembimbing/Promotor) - ;

Entering Multinational Oil Company provide the upstream services in Indonesia would be the seductive business for investors. Focus against customer to giving the good services would be running effectively if all the information, critics, and advice from the customer getting a faster response from the company. This situation reflected customer satisfaction which is represented a normative behavior that would be given by the entire company, and research proven that customer satisfaction would created loyal customer. Generally this research will be aimed to acknowledge the impact of service quality perception consist with dimension of tangible, empathy, assurance, responsiveness, and reliability against customer satisfaction and behavioral intentions in Shell oil station.Ada tabel


Ketersediaan

Call NumberLocationAvailable
6676PSB lt.2 - Karya Akhir1
PenerbitDepok: Departemen Manajemen, Fakultas Ekonomi Universitas Indonesia 2009
Edisi-
SubjekConsumer satisfaction
Service quality
Behavioral intentions
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxi, 83 p. , 14 p. : diagr. ; 30 cm & lamp
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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