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Determinan tingkat profitabilitas industri mobil di Indonesia
The focus of this study is Determinant Profitability of Car Industry in Indonesia. The Object of this research is PT. Astra International, Tbk and PT. Indomobil. Tbk. It is because both of companies have market share more than 50% in Indonesia?s market and representative car industry in Indonesia. This research used linear regression model which included effect of market share, advertising, total asset, and growth demand industry to profitability. The result of this research suggests that to increase profit, companies should produce in low cost and set price that gives maximum profit.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6710 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Ekonomi, Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Industrial economics Automobile industry Profitability Market share |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | viii, 76 p. : diagr., il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |