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Service management : theory and practice
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.
The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:
how to manage service businesses, with coverage of both small firms and large transnationals
service business models, operations and productivity
managing service employees
how service firms engage in product and process innovation
marketing, customers and service experiences
internationalization of service businesses
the ongoing servitization of manufacturing
This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658 BRY s ( ebook ) | PSB lt.1 - B. Wajib | 0 |
| Penerbit | Cham Palgrave Macmillan., 2020 |
|---|---|
| Edisi | - |
| Subjek | Business & Economics Industries Service |
| ISBN/ISSN | 9783030520601 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 294 p. : ill. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |