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Analisispengaruh collectivest orientation dan ecological attitude terhadap ecological purchase commitment studi kasus : konsumen paperone all purpose premium paper di lingkungan Kampus Universitas Indonesia Depok
This thesis examines the effect of Collectivist Orientation and Ecological Attitude on Ecological Purchase Commitment of Paperone All Purpose Premium Paper consumers. This thesis was carried out to ascertain the role of demografics and Product Involvement in determining Ecological Purchase Commitment. The general pattern of findings supports the primary thesis of the research that the effect of Collectivist Orientation and Ecological Attitude on Ecological Purchase Commitment depends on the nature of the targeted consumer group. In this thesis found that only Ecological Verbal Commitment has a significant effect on Ecological Purchase Commitment, whereas Collectivist Orientation, Ecological Affect, and Ecological Knowledge have no significant effects on it. In particular for four moderating variables (gender, residence type, income, and product involvement), they have no different role of moderating effects accross subgroups in the thesis.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6808 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer research Purchasing Colective orientation Ecological attitudes Ecological purchase commitment |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 136 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |