Text
Pengaruh dari sikap, norma subjektif dan pengemdalian tingkah laku yang dirasakan terhadap intensi membeli
This thesis discusses the variables that have influence with the purpose of buying that also influenced by variables moderation. Variables of attitude, subjective norm and behavioral control perceived more or less affects the buying goals and three variables can be influenced by knowledge of products and attention to social comparison information as a moderate effect. The main issues of research, whether attitudes, subjective norms and behavioral control of the perceived differences in the level of product knowledge and attention to social comparison information to consumers will affect the purpose of buying one. The research states that only product knowledge have an influence on control of the perceived behavior and attention to social comparison information affects attitudes and subjective norms. Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6812 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer research Consumer behaviour Consumer attitudes Product knowledge Purchase intentions |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 80 p. : il ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |