Image of Pengaruh dari sikap, norma subjektif dan pengemdalian tingkah laku yang dirasakan terhadap intensi membeli

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Pengaruh dari sikap, norma subjektif dan pengemdalian tingkah laku yang dirasakan terhadap intensi membeli

This thesis discusses the variables that have influence with the purpose of buying that also influenced by variables moderation. Variables of attitude, subjective norm and behavioral control perceived more or less affects the buying goals and three variables can be influenced by knowledge of products and attention to social comparison information as a moderate effect. The main issues of research, whether attitudes, subjective norms and behavioral control of the perceived differences in the level of product knowledge and attention to social comparison information to consumers will affect the purpose of buying one. The research states that only product knowledge have an influence on control of the perceived behavior and attention to social comparison information affects attitudes and subjective norms. Ada tabel

Ketersediaan

Call NumberLocationAvailable
6812PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer research
Consumer behaviour
Consumer attitudes
Product knowledge
Purchase intentions
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xii, 80 p. : il ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data