Image of Analisis pengaruh sikap konsumen dan ekspektasi konsumen terhadap kecenderungan konsumen untuk mengubah perilaku dalam penggunaan self-service technologies (SST) studi kasus : nasabah bank central Asia (BCA) Jabodetabek

Text

Analisis pengaruh sikap konsumen dan ekspektasi konsumen terhadap kecenderungan konsumen untuk mengubah perilaku dalam penggunaan self-service technologies (SST) studi kasus : nasabah bank central Asia (BCA) Jabodetabek

This research discusses the influence of consumer attitude and consumer expectation toward intention to change behavior in using self-service technologies (SST) in banking context. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive (descriptive) research. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The result of this research shows that the influential factors to create intention to change behavior in using self-service technology (SST) are attitude toward online banking, attitude toward self-service technology (SST), and social acceptance. This research also found that social acceptance is the most influential factor to create intention to change behavior in using self-service technology (SST). This indicate that reference group can influence customer to change their behavior in using self-service technology (SST) in banking context.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6820PSB lt.2 - Karya Akhir1
Penerbit Depok Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer behaviour
Structural equation modeling
Banking
Consumer attitudes
Self
Consumer expectations
service technology
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 120 p. : diagr., il. ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data