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Analisis pengaruh sikap konsumen dan ekspektasi konsumen terhadap kecenderungan konsumen untuk mengubah perilaku dalam penggunaan self-service technologies (SST) studi kasus : nasabah bank central Asia (BCA) Jabodetabek
This research discusses the influence of consumer attitude and consumer expectation toward intention to change behavior in using self-service technologies (SST) in banking context. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive (descriptive) research. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The result of this research shows that the influential factors to create intention to change behavior in using self-service technology (SST) are attitude toward online banking, attitude toward self-service technology (SST), and social acceptance. This research also found that social acceptance is the most influential factor to create intention to change behavior in using self-service technology (SST). This indicate that reference group can influence customer to change their behavior in using self-service technology (SST) in banking context.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6820 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Structural equation modeling Banking Consumer attitudes Self Consumer expectations service technology |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 120 p. : diagr., il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |