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Pengaruh virtual experientiel marketing elements terhadap customer intention dan customer loyalty dalam pengembangan jasa airline online booking ticket studi kasus : WWW. Airasia. com

Tengku Ezni Balqiah (Pembimbing/Promotor) - ; Bayu Sugara - ;

The research focused on the impact of virtual experiential marketing elements toward customer intention and customer loyalty. Researcher use exploratory research to get some information based on the main problem of the research, and then the results of this exploratory research can provide an input for the descriptive research. Result of the research shows that the most important factor in influencing the customer intention on purchasing ticket at online airasia flight based on the five element of virtual experience is flow. This element influencing airasia?s customer in browsing internet and buying the airasia?s ticket via online. These browsing intention and purchasing intention which produce a significance influence to the customer loyalty, whereas the customer will repeat the purchase and recommend to their friends or relatives.Ada tabel


Ketersediaan

Call NumberLocationAvailable
6825PSB lt.2 - Karya Akhir1
PenerbitDepok: Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2009
Edisi-
SubjekMarketing
Commerce
Airlines
Consumer loyalty
E
Consumer intention
Online booking tiket
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxviii, 126 p. : il. ; 30 cm & lamp
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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