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Pengaruh virtual experientiel marketing elements terhadap customer intention dan customer loyalty dalam pengembangan jasa airline online booking ticket studi kasus : WWW. Airasia. com
The research focused on the impact of virtual experiential marketing elements toward customer intention and customer loyalty. Researcher use exploratory research to get some information based on the main problem of the research, and then the results of this exploratory research can provide an input for the descriptive research. Result of the research shows that the most important factor in influencing the customer intention on purchasing ticket at online airasia flight based on the five element of virtual experience is flow. This element influencing airasia?s customer in browsing internet and buying the airasia?s ticket via online. These browsing intention and purchasing intention which produce a significance influence to the customer loyalty, whereas the customer will repeat the purchase and recommend to their friends or relatives.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6825 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2009 |
|---|---|
| Edisi | - |
| Subjek | Marketing Commerce Airlines Consumer loyalty E Consumer intention Online booking tiket |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xviii, 126 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |