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Advertising and promotion an integrated marketing communications perspective 5th ed
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 659.1 BEL a | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | New York McGraw Hill., 2001 |
|---|---|
| Edisi | 5th ed. |
| Subjek | Advertising Sales promotion |
| ISBN/ISSN | 9780072314458 |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |