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Analisa competitive effect produk baru : studi kasus masuknya produk three ke dalam pasar layanan telepon seluler berbasis GSM (Global System for Mobile Comunication) di Indonesia
This study analyzes the total change in consumer surplus (competitive effect) due to the increased competition in Indonesia?s GSM cellular phone service market in 2007 because of the introduction of new product ?Three?. Competitive effect can be divided into two parts: variety effect and price effect. Variety effect can be interpreted as the increase in consumer surplus due to the extra variety offered by the new product, while price effect represents the increase in consumer surplus due to the change in the prices of existing products after the introduction of new product. Using GSM cellular phone service industry data for period 1999-2008, the author estimates the additional consumer surplus gain using the compensating variation (CV) model. Competitive effect is estimated at about Rp436,872,254,432.00 for year 2007, of which about Rp29,197,298,757.00 is variety effect and Rp407,674,078,730.00 is price effect.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6902 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Departemen Ilmu Ekonomi Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | New products Telecomunication industry Competitivess Price effect Variety effect |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xx, 138 p. : duagr ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |