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Analisa penerapan rancangan peraturan pemerintah mengenai rokok terhadap aktivitas promosi perusahaan (sebuah tinjauan teoritis)
Cigarette ad is an effective tool of promotion for tobacco companies in which cigarette advertising on television is the biggest revenue for the national television industry. Excessive ad cause many children exposed to cigarette advertising. This raises awareness of the various parties about the danger arising from smoking. Pressure from the international parties and society raises the discourse of the government. Draft Regulation that regulates tobacco advertising ban appears. What is the impact of the implementation of the RPP for the company?s promotional activities? How is the effectiveness of the implementation of the RPP? Questions will be answered through this research.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6913 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Departemen Ilmu Ekonomi Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Cigarette industry Promotion Advertising |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | x, 53 p. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |