Image of Pengaruh perilaku (conduct) iklan terhadap industri rokok kretek Indonesia

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Pengaruh perilaku (conduct) iklan terhadap industri rokok kretek Indonesia

The focus of this study is to see the impact of advertising as a part of conduct or behavior in Indonesia?s cigarette industry. Based on the theory of structureconduct- performance or known as the SCP framework, it?s stated that advertising has an impact on performance and structure of an industry. To analyze the impact of advertising on performance this study use Price-Cost Margin (PCM) as its approach. And to analyze the impact of advertising on structure this study use concentration ratio (CR) as its approach. For regression this study uses the Ordinary-Least Square (OLS) method. From the output, it shows that advertising impact the performance and structure of cigarette industry in Indonesia.Ada tabel

Ketersediaan

Call NumberLocationAvailable
6915PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Departemen Ilmu Ekonomi Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Performance
Cigarette industry
Advertising
Price costt margin
Ordinancy
least square
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xii, 88 p. : diagr., il. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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