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Pengaruh perilaku (conduct) iklan terhadap industri rokok kretek Indonesia
The focus of this study is to see the impact of advertising as a part of conduct or behavior in Indonesia?s cigarette industry. Based on the theory of structureconduct- performance or known as the SCP framework, it?s stated that advertising has an impact on performance and structure of an industry. To analyze the impact of advertising on performance this study use Price-Cost Margin (PCM) as its approach. And to analyze the impact of advertising on structure this study use concentration ratio (CR) as its approach. For regression this study uses the Ordinary-Least Square (OLS) method. From the output, it shows that advertising impact the performance and structure of cigarette industry in Indonesia.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 6915 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Departemen Ilmu Ekonomi Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Performance Cigarette industry Advertising Price costt margin Ordinancy least square |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 88 p. : diagr., il. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |