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McCarthy, E. Jerome, Perreault, William D.. (2002). Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy (14th ed). New York: McGraw Hill/Irwin.

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McCarthy, E. Jerome, Perreault, William D.. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. 14th ed New York: McGraw Hill/Irwin, 2002. Text.

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McCarthy, E. Jerome, Perreault, William D.. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. 14th ed New York: McGraw Hill/Irwin, 2002. Text.

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McCarthy, E. Jerome, Perreault, William D.. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. 14th ed New York: McGraw Hill/Irwin, 2002. Print.