Gaya APA

Perreault, William D., McCarthy, E. Jereme. (1996). Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jereme McCarthy (12th ed.). Boston: Irwin McGraw Hill.

Gaya Chicago

Perreault, William D., McCarthy, E. Jereme. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jereme McCarthy. 12th ed. Boston: Irwin McGraw Hill, 1996. Text.

Gaya MLA

Perreault, William D., McCarthy, E. Jereme. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jereme McCarthy. 12th ed. Boston: Irwin McGraw Hill, 1996. Text.

Gaya Turabian

Perreault, William D., McCarthy, E. Jereme. Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jereme McCarthy. 12th ed. Boston: Irwin McGraw Hill, 1996. Print.