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Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear
Includes bibliographies and index
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.82 ENG p | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Homewood: Richard D. Irwin 1989 |
|---|---|
| Edisi | 6th ed |
| Subjek | Marketing Promotion |
| ISBN/ISSN | 256036438 |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 621 p. ill. 24 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |