Text
Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear
Includes bibliographies and index
Call Number | Location | Available |
---|---|---|
658.82 ENG p | PSB lt.1 - B. Penunjang | 1 |
Penerbit | Homewood Richard D. Irwin., 1989 |
---|---|
Edisi | 6th ed |
Subjek | Marketing Promotion |
ISBN/ISSN | 256036438 |
Klasifikasi | - |
Deskripsi Fisik | xvi, 621 p. ill. 24 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |