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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Includes bibliographies and index
Ketersediaan
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| Penerbit | Boston: Harvard Business School 2001 |
|---|---|
| Edisi | - |
| Subjek | Marketing Consumer loyalty Customer services Relationship marketing Customer relations |
| ISBN/ISSN | 875847641 |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 228 p. : ill. ; 24 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |