Image of Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Text

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Includes bibliographies and index

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Penerbit Boston Harvard Business School.,
Edisi -
Subjek Marketing
Consumer loyalty
Customer services
Relationship marketing
Customer relations
ISBN/ISSN 875847641
Klasifikasi -
Deskripsi Fisik xix, 228 p. : ill. ; 24 cm.
Info Detail Spesifik -
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