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The factors that influence pricing of web banner advertishing (from publisher/website perspective)
This research focuses on factors that influence pricing of web banner ads that placed in a website. There are several factors that converted into independent variables of this research, which are banner size, banner location, banner format, and maximum capacity of banner ads. Researcher used secondary data taken from advertising rate card from detikcom, Kompas.com, FUPEI.com, The Careers Group University of London, and DailySocial.net. The result of this research showed banner size, banner location, banner format, and maximum capacity of banner ads has significant difference in order to influence price of a web banner advertising.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7048 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Prices Advertishing Banner ads Banner format Banner size |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 61 p., 18 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |