The factors that influence pricing of web banner advertishing (from publisher/website perspective)

Deskripsi

This research focuses on factors that influence pricing of web banner ads that placed in a website. There are several factors that converted into independent variables of this research, which are banner size, banner location, banner format, and maximum capacity of banner ads. Researcher used secondary data taken from advertising rate card from detikcom, Kompas.com, FUPEI.com, The Careers Group University of London, and DailySocial.net. The result of this research showed banner size, banner location, banner format, and maximum capacity of banner ads has significant difference in order to influence price of a web banner advertising.Ada tabel